As well as bespoke website design and web development we can also help you achieve better ranking positions in the major search engines. All of the sites we build are search engine optimized from day one but to improve rankings even further our Cardiff based SEO team can carry out an effective SEO campaign.
Search engine optimization is at the heart of online marketing and if used properly it can prove to be much more cost effective and rewarding than typical paid advertising. We certainly believe that CPC (Cost Per Click) and CPM (Cost Per Impression) advertising channels have their place and can be very effective in attracting new business but we’re also confident that a good search engine optimization campaign can reduce advertising costs by obtaining organic results. The key advantage of obtaining high ranking organic results is that once you’re there you’re not paying for each time somebody clicks on your link making it much cheaper over the long term.
Here at Cardiff Web Development our Cardiff SEO services can help boost your search engine positions and attract new business and website traffic without breaking the bank
There's a lot of work that goes into improving the search engine positions of a website and this is typically broken up into two distinct sections. These are commonly known as on-site SEO and off-site SEO. On-site SEO is usually the first thing we look at. We make a variety of changes directly on the website which will helpo make a positive impact to the position within the major search engines. This includes things such as keyword density, checking code hierarchy, implementing suitable tag attributes and much more. Off-site SEO on the other hand is where we use a variety of techniques away from the website to help improve its position. A prime example of an off-site SEO technique is link building which is where we build up as many high-quality inbound links back to the site as we can.
Individually most of these techniques aren't going to result in any dramatic changes in your search engine position however when they're combined in the correct way they can be used over time to increase your position across all of the major search engines.