As of the 21st of April Google now takes the mobile websites into consideration when determining the ranking position of a website within its search engine results. This means that having a website which does not properly adapt for mobile use can have a significant negative impact on where you’ll show up for those all important searches. The impact this will have on your websites will vary significantly depending on a variety of factors and you may or may not actually notice any change – or at least not to begin with.
Mobile usage is rapidly on the rise with a significant number of Google searches now being carried out on smartphones and tablets. With so much power available to just about anybody with a smartphone it’s no surprise that businesses are putting more time and effort into making sure their websites are both mobile friendly and that their key products or services are easily accessible.
It’s clear that the future of the web is largely mobile based which means it’s never been a better time to get your website in order. If you’re considering building a new website or think your existing site may not be mobile friendly don’t hesitate to contact us and we’ll be more than happy to help.